With over 50 years in the badminton design industry, Yonex badminton is undisputedly the number one brand in badminton equipment. In addition to the sport of badminton, it also boasts the production of quality golf and tennis equipment. On the other hand, the company is most dominant in the game of badminton. Yonex is well known for its badminton rackets and shoes. They may not be the most economical in terms of price, but high price certainly equals top quality. The Yonex badminton brand would not be so popular with many Olympians and professional players if the equipment was not so efficient and would wear out easily.
Probably the most admired of Yonex badminton products are their badminton rackets. Not only do they look innovative, but they are also very efficient because of the latest technology used. Some of the technologies and innovations are Nanoscience, Elastic Titanum, New Grommet System and Solid Feel Core. The badminton rackets have the Nanoscience technology, where the head of the equipment is lighter and thinner. This allows players, whether beginners or advanced, to swing more easily and maximize their power. In addition, the frame of the racket is stronger and less rigid than the Elastic Titanum innovation.
The new Grommet system of Yonex badminton rackets provides better string tension. This creates better photos. A technology called Solid Feel Core also reduces frame vibrations. This limits human error and results in more accurate swings. Apart from badminton rackets, Yonex also prides itself on its badminton shoes. Just like the rackets, the shoes are made with innovative designs and modern technologies. Some of these technologies and inventions are Power Cushion, Ergoshape, MSLite and Double Russel Mesh. The Power Cushion feature is introduced to absorb and reduce as much impact as possible. The cushion can be found on the underside of the heel area. While other brands use urethane, this Yonex technology is 3x the shock absorber. The Power Cushion insole also provides additional foot support.
Yonex badminton shoes also have the Ergoshape innovation. It simply means that these Yonex shoes are specially tailored for playing badminton. This gives the shoes a contour or shape to make wearing and playing comfortable for the players. On the other hand, the MSLite design makes the shoes lighter but stronger compared to other brands. Since the sport is known to involve fast footwork, the lightweight quality is very beneficial. The MSLite technology allows the shoes to keep their original contour for a longer period. Therefore, Yonex badminton shoes are very durable. There is also Double Russel Mesh that allows the feet to “breathe”. This innovation provides the shoes with improved air exchange and makes them eight times more breathable. As a result, the user’s feet will have less moisture and sweat less. This greatly improves player comfort and prevents blisters. Apart from the brand’s badminton rackets and shoes, they also produce badminton apparel. After all, more important than the quality of Yonex badminton equipment that people can use to play great badminton are the techniques and skills.